蓝钟里程碑
Michel and Catherine Goemans
Shareholders
1954年创始人Peter Goemans首先引进精品至亚洲，他的创新与创业精神，不懈追求和服务品质一代代流传下来。今天，蓝钟集团就是实现卓越业绩的信赖之选。
现由Michel Goemans和Catherine Goemans领军的蓝钟，是独立运营的家族企业。我们拥有自由投资的实力，兼具独到的眼光。与品牌伙伴互相选择，运筹帷幄，势在必得。
Sophie and Laurent de Rougemont
Sophie de Rougemont, CEO, Carven, and Laurent de Rougemont, Managing Director, Davidoff of Geneva Asia Ltd
Today
2017
A new concept forMalaysia: b.space
b.space, a store targeting millennial male consumers opens at Pavilion, Kuala Lumpur. b.Space is a retail concept innovated by Bluebell to reach an underserved consumer segment in the fast growing Malaysian market.
2016
Growing top talent:Bluebell RetailAcademy begins
Launch of the Bluebell Retail Academy, an in-house luxury retail training program to ensure the front-line staff of our Brand Partners are operating with the highest levels of customer service and satisfaction across Asia.
2016
Salon des Parfumsand Petit Jardindes Parfums launchin Japan
Opening of the first stores under Bluebell’s own Salon des Parfums and Petit Jardin des Parfums concepts. Multi-brand environments in department stores, Salon des Parfums offers a small and exclusive selected range of Maison fragrances, while Petit Jardin des Parfums is designed entirely for millennial consumers.
2015
Bluebell Studio
Bluebell Studio is established, a wholesale lifestyle division offering distribution and marketing strategies for up-and-coming accessory and lifestyle brands.
2015
Acquiring Retail in Asia
Retail in Asia is acquired, a pioneering free news website dedicated to the Asian retail industry. With over 18,000 high-level subscribers, the outlet provides readers with the latest news, reports, trends, events and openings that is happening across the Asian retail landscape.
Website: www.retailinasia.com
2014
The largest Travel Retail operator in Korea
Bluebell becomes the largest Travel Retail operator in Korea, working with over 40 Brand Partners in the competitive duty free market.
2013
I Do! Pandora partners with Bluebell
Pandora partners with Bluebell to take over the underperforming business from a previous agent. With a re-organized and expanded store network in better locations, the brand was repositioned and sales grew from negative to positive.
2012
Carven and Bluebell venture ahead
Carven partners with Bluebell, entering a joint venture with equity participation to secure the right retail locations and leverage traditional and digital marketing strengths to connect with Asian consumers.
2011
Opening of Louis Vuitton’s Incheon flagship
Louis Vuitton partners with Bluebell to launch and operate its only aiport Duty Free store in Asia, at Incheon International Airport, Seoul, Korea.
2010
London Calling! Bluebell’s UK office opens
London representative office opens, supporting on coordination with British-based luxury, premium and lifestyle brands with high potential in Asian markets.
2009
Transformation: Bluebell’s digital vision
Establishment of Bluebell’s digital division in order to transform, support and improve digital operations of Brand Partners throughout Asia.
2009
The Luxury Business Institute
Launch of the Luxury Business Institute, a leading consultancy and training organization specialized in the luxury industry. With branches in Seoul, Jeju and Shanghai, LBI supports luxury brands with consultancy and training services through a wide range of customized solutions provided by field experts.
Website: www.lbi-korea.co.kr
2005
Connecting with Japanese Consumers
Opening of the first store under Bluebell’s own Atelier des Parfums concept. A multi-brand environment in department stores created to address a gap in the Japanese market for fragrances.
2004
Jimmy Choo partners with Bluebell
Jimmy Choo partners with Bluebell to operate the brand in Asia, supported by direct investment in the brand through a joint venture with equity participation.
2000
We’re online!
First e-commerce site launches, offering Davidoff cigars across Asia.
Website: www.nextcigar.com
2000
An innovative and world-leading POS system
Invested in Raymark, a Canadian POS software company, and assisted the company to develop a system capable of handling a multi-currency, multi-lingual, and multi-brand environment. Revolutionary at the time, investment in the company allowed for a quick and easy roll-out.
1999
Bluebell in Thailand
Thailand office opens in Bangkok to support Brand Partners in Southeast Asia with further growth opportunities.
1997
New York, New York!
New York representative office opens, supporting on coordination with US-based luxury, premium and lifestyle brands with high potential in Asian markets.
1993
Shanghai office opens
China office opens in Shanghai to support Brand Partners with further growth opportunities.
1989
Moschino hits the Asian markets
Moschino partners with Bluebell to launch the brand across Asia and setup a regional distribution network.
1983
Bluebell sets up shop in Taipei
Taipei office opens to support Brand Partners with further growth opportunities.
1982
Milan office opens
Milan representative office opens, supporting on coordination with Italian and other European based luxury, premium and lifestyle brands with high potential in Asian markets.
1975
Kuala Lumpur office opens, strengtheningopportunities across SEA
Malaysia office opens in Kuala Lumpur to support Brand Partners in Southeast Asia with further growth opportunities.
1973
Davidoff lands at The Peninsula
Davidoff Lounge opens at the Peninsula Hotel in Hong Kong. The brand’s first store in Asia, the pioneering partnership with Davidoff introduced cigar culture into Asia. In 2016 the partnership became a joint venture.
1970
Louis Vuitton partners with Bluebell to conquerAsia
Louis Vuitton partners with Bluebell to launch the brand across Asia, at the time a pioneering move to be one of the first luxury brands directly present in the region.
1967
Hong Kong and Singapore offices open
Hong Kong and Singapore offices open to support Brand Partners with further growth opportunities.
1960
Seoul office opens
Korea office opens in Seoul to support Brand Partners with further growth opportunities.
1954
Bluebell imports the first luxury European goods to Japan
First boutique in Japan opens, sharing beautiful, inspiring and luxurious European goods with Japanese consumers.
1948
Where it all began
Peter Goemans opens a perfume store in Cannes, on the French Riviera. The first Bluebell boutique, he eventually started selling European luxury goods in Asia which lead to the foundation of Bluebell Group in 1954.
