TATCHA is a rediscovery and celebration of classical Japanese beauty culture.

In 2008, Victoria Tsai encountered centuries-old beauty rituals in Kyoto and a philosophy of care and harmony that forever altered her life. Founded the following year, TATCHA remasters timeless Japanese beauty into clean, luxurious rituals of self-care that invite you into the moment and back to yourself. Every TATCHA purchase also works towards a beautiful future by helping to send girls in low-income countries to school.