Bluebell Group announces Joint-Venture with OnTheList, a pioneering omnichannel concept of Members-Only Flash Sales for luxury brands.
February 5th, 2020 – Bluebell Group is pleased to announce its Joint-Venture with OnTheList in Taiwan.
Effective December 2019, Bluebell Group and OnTheList have established a Joint-Venture company for the Taiwanese market, with objective to provide brands operating in the market with the opportunity to host omnichannel members-only flash sales.
After testing the model with pop-ups around the city of Taipei, the Joint Venture secured a permanent location of 300 sqm since 1 December 2019, located in Taipei, No. 128, Section 3, Nanjing East Road, Zhongshan District.
This partnership is aimed at expanding OnTheList business into the Taiwanese market, following the rapid growth of the platform in Asia started in 2016, and present across 3 other cities: Hong Kong, Singapore, and Shanghai.
Bluebell Group’s Managing Director for Taiwan, Hong Kong and Macau, Samy Redjeb, expressed his delight in entering the partnership with such a fast-growing start-up like OTL:
“Together we have a very balanced partnership. OTL has strong expertise in operations and CRM, good regional synergies with different brands, and having the agility of a start-up, they are quite fast in making decisions based on their experience in other markets. Bluebell Group has the local market expertise, knowledge in leasing and key commercial district, strong operations and connections with brands and local partners alike. We have been in Taiwan for 40 years with a large retail footprint and customer network, so joining forces in this business will make it grow faster and better”.
Diego Dultzin Lacoste, Co-Founder and CFO of OnTheList also commented:
“Bluebell expertise on the market enabled us to find the best location for our OnTheList permanent showroom in Taipei and tap into its group of customers. Working with a leading distributor in Asia like Bluebell is a great privilege for OnTheList and a great opportunity to learn day after day retail best practices. Being a large group, Bluebell’s standards of practice are very high, which is what we aim for at OnTheList as we work with more and more luxury partners”.
Additionally, he added: “Sustainability is part of OnTheList DNA: helping brands to sell excess stocks with total control and to offer the best brands to OnTheList Members looking to access high quality products at the best prices.”
About Bluebell Group
Bluebell Group has pioneered building successful brands in Asia since 1954. As Asia’s partner of choice, Bluebell Group is present in Japan, South Korea, Mainland China, Hong Kong SAR, Taiwan, Macau SAR, Singapore, Malaysia, Indonesia, and Thailand.
The Group’s distribution network includes flagship stores, shop-in-shops, counters, its own multi- brand concepts, as well as a highly selective wholesale network, together with both direct e- commerce and marketplaces, covering both domestic and Travel Retail.
The Group operates across multiple product categories: Accessories, Footwear, Apparel, Fragrance, Beauty, Gourmet, Jewellery, Watches, and Tobacco.
Bluebell Taiwan has over 35 years’ experience with 175 employees, and operates over 50 direct retail as well as wholesale and e-commerce for 20+ leading luxury, fashion, lifestyle and tobacco brands to date.
A family-owned group, Bluebell Group today has over 3,800 staff, 650 points-of-sale, US$2b in turnover.
Founded through their shared passion for fashion, Delphine Lefay and Diego Dultzin Lacoste launched OnTheList in 2016 with the aim of offering very desirable brands at the best prices to everyone in Hong Kong who looks for quality items before trends. In September 2018, OnTheList expanded to the shores of Singapore and subsequently to Taipei in early 2019, followed by Shanghai at the end of 2019.
OnTheList is a pioneering concept of Members-Only Flash Sales, offering members exclusive access to luxury brands at discounted prices, for a limited number of days. Members are invited by an e-mailed barcode to a specific location for the 4 days event. This qualified database of members allows OnTheList to segment the invitations which reassures the luxury brands.
OnTheList offers brands a sustainable option to clear past-season merchandise; turning old inventory into opportunity whilst simultaneously paving an additional channel to a wider consumer market. Working directly with over 300 brands or their official distributors, OnTheList offers its members authentic and quality products with the promise of being the best deal in town.
Great deals combined with attractive brands allow OnTheList to provide the ultimate omnichannel shopping experience for their members, both in-store and through their online platform.
Just remember – the flash sales last for a limited time only, so make sure you’re OnTheList!
Photo – Samy Redjeb, Managing Director, Bluebell Taiwan, Hong Kong and Macau
Photos – Store front and interior, Taipei