Travel retail management
Born in Boston, raised in New York, Fresh offers a full line of natural lifestyle products spanning skincare, body care, fragrance, haircare, and home.
Take over the travel retail operations of Fresh from it’s previous agent, and accelerate growth of the brand in the Korean duty free market during a period of transition towards a Chinese tourist-centric sales approach.
Leveraged key resources to secure better and larger retail locations at existing sites, as well as secure prime new stores in other duty free centres. Adopted an omnichannel approach, organising digital channels and comprehensive PR campaigns to drive store traffic. Front line staff received mandarin training, and training systems were overhauled to become flexible for new technology and market trends.