WHO WE ARE

The brand behind
the brands

Learn more

BRANDS

We curate brands
for Asian consumers

Learn more

WHAT WE DO

Leverage our network
of experts in Asia

Learn more

CAREERS

Our people are
the best ambassadors

Learn more

IN ACTION

From building awareness
to generating sales

Learn more

BEYOND RETAIL

We invest in
innovative concepts

Learn more

WHO WE ARE

The brand behind
the brands

Learn more

BRANDS

We curate brands
for Asian consumers

Learn more

WHAT WE DO

Leverage our network
of experts in Asia

Learn more

CAREERS

Our people are
the best ambassadors

Learn more

IN ACTION

From building awareness
to generating sales

Learn more

BEYOND RETAIL

We invest in
innovative concepts

Learn more

Our difference is our legacy

BLUEBELL & ASIA ARE ONE,
“THINK ASIA, THINK BLUEBELL"

No one understands the Asian consumer quite like Bluebell. Possessing the strongest network in Asia, we combine local expertise with talented multicultural teams, across multiple product categories and multi channels. We have the freedom to pioneer and develop opportunities.  

Our networks

BRAND ACCELERATION

Founded in 1954, Bluebell curates the most exclusive brands for the Asian consumer. We make this possible by carefully selecting and connecting brands with our trusted retail partners, adapting them to the local market. We are Asia's most accomplished brand accelerator.

Asian consumer

LOCAL EXPERTS AND STAFF

LOCAL BUSINESS PARTNERS

Brand partners

Who We Are

Asian consumer

LOCAL EXPERTS AND STAFF

LOCAL BUSINESS PARTNERS

Brand partners

PARTNER IN ASIA

A sixty-year legacy founded on unwavering discipline and quality of service has granted us a permanent seal of approval from the industry, who trust us to endorse and advocate the right local partners in Asia. As a family business, we are autonomous, and held together by unshakable strands of trust. This family integrity has become synonymous with our brand.