No one understands the Asian consumer quite like Bluebell. Possessing the strongest network in Asia, we combine local expertise with talented multicultural teams, across multiple product categories and multi channels. We have the freedom to pioneer and develop opportunities.
Founded in 1954, Bluebell curates the most exclusive brands for the Asian consumer. We make this possible by carefully selecting and connecting brands with our trusted retail partners, adapting them to the local market. We are Asia's most accomplished brand accelerator.
A sixty-year legacy founded on unwavering discipline and quality of service has granted us a permanent seal of approval from the industry, who trust us to endorse and advocate the right local partners in Asia. As a family business, we are autonomous, and held together by unshakable strands of trust. This family integrity has become synonymous with our brand.