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Over the past 50 years in Japan, Bluebell has developed a deep understanding of how to market, promote and sell quality imported products in Japan, Our activities encompass lifestyle items such as fashion and leather, perfumes and cosmetics, accessories such as watches and cigars.
We are not an agent, nor merely an Importer or distributor: we act as a real partner with the foreign Brand owner and producer working towards designing and marketing successful products.
We tailor our distribution and promotion approaches to match each Brand’s strategy, with special emphasis on development and control of image. We assume responsibilities of local inventories and invest together with our partners in sustained promotional efforts and image retail outlets.
We use this combination of local expertise, foreign cultural sensitivity and marketing acumen to accomplish two goals linking Japan and the west;
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We want to keep an eye on novel lifestyle related concepts and products, select those We believe can fulfill aspirations of Japanese consumers and launch them in Japan. |
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We also want to be a brand builder and develop strong partnerships with brand owner, to build products into powerful Brands with longlasting recognition in Japan. |
In parallel with this “Japan insider knowledge”, the Bluebell team has maintained a profound cultural empathy with the values of foreign creators and Brands – image and personality – with the support of powerful marketing, communication and merchandising skills.
To achieve these objectives, we have developed marketing, wholesale and retail, and logistics know-how. Quality staff together with a culture of reactivity and movement allow Bluebell Japan to keep ahead of trends and to build long-lasting partnership and customer relationships.
Bluebell Japan is part of the Bluebell Group which follows the same mission across Asia. We are the largest of six sister companies; this network allow Bluebell to be present in each major Asian country, and to offer opportunity of global support to Brands wishing to reach consistency and coordinated development in the area. |
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